Game Ready Nutrition Branding

I had the opportunity to collaborate with a fellow student athlete to create the branding, brand guidelines, and packaging for Game Ready Nutrition, a line of clean-ingredient pre- and post-game nutrition bars. Starting with his initial concept, I refined the logo and developed a visual identity that reflects the brand's focus on performance and natural nutrition. I created comprehensive brand guidelines to ensure consistency across all media and designed packaging that highlights the simple, high-quality ingredients and the brand’s vitality. The final design combines bold aesthetics with clear messaging to appeal to athletes seeking clean, performance-boosting snacks, ultimately bringing the brand’s vision to life.