














The Beyond the Game brand was designed to address the unique challenges faced by student-athletes, combining a printed guided journal and a companion app to offer a comprehensive approach to mental well-being. This project was developed as part of my semester-long thesis titled "Prioritizing Well-Being Over Performance: Enhancing Mental Health through Mindfulness Resources for Student-Athletes." Drawing on extensive research, case studies, and a deep exploration of mental health challenges faced by student-athletes, this initiative aims to foster a supportive and open environment. These resources are designed to provide practical resources and strategies for student-athletes to maintain a healthy balance between their academic, athletic, and personal lives.